A colleague at work recently asked for some advice on using Facebook, specifically Facebook Pages vs. Groups. I dug up some resources for him and here’s what I came up with.
Group or Page?
The first thing you have do is figure out what you want to use Facebook for. Depending on your answer, you’ll want to use a Facebook Group or a Facebook Page:
- If your primary purpose is communicating with a known, closed group of people (e.g. you want to manage communication/interaction with a special interest group) then the better option is a Facebook Group
- If your primary purpose is marketing and awareness-raising (e.g. you want to interact with Facebook members like a brand or company would) then the better option is a Facebook Page
For more information on the difference between Groups and Pages, read these two articles:
- Facebook Group vs Facebook Fan Page: What’s Better? [Search Engine Journal]
- Facebook Pages vs Facebook Groups: What’s the Difference? [Mashable]
Information About Facebook Groups
Since my colleague’s needs were more Group-related, I also collected these resources for him:
- Part 1: Tips and Tricks for Facebook Groups [Media Mensch]
- Tips for Starting your own Facebook Group [Virtual Marketing Blog]
- HOW TO: Manage a Facebook Group [Mashable]
- How do I make my Facebook group or fan page interesting? [Ask Dave Taylor]
- Facebook Groups: How to be Successful [Web Analytics World]