If you live in Melbourne then you probably know that the City of Melbourne went through a major rebranding project earlier this year:
[Source: Brand New]
Since I didn't blog about it then, here's a quick catch-up:
Melburninans will also be aware that, in June, both Connex and Yarra Trams lost their contracts to run Melbourne's trains and trams (respectively). The new operators – Metro Trains for our trains and Keolis Downer EDI (KDR) for our trams – will take over in December.
Metro Trains launched their new branding scheme for Melbourne's trains earlier this year as well:
[Source: Brand New]
You can read more about that here:
KDR, meanwhile, plan to keep the Yarra Trams brand but will refresh it over the next few years.
Exciting times for brands in Melbourne, huh?
[Source: Brand New]
Since I didn't blog about it then, here's a quick catch-up:
- Melbourne's $240,000 makeover [The Age]
- Pieces of Melbourne [Brand New]
- City of Melbourne, Expanded [Brand New]
- City of Melbourne Identity [Landor]
Melburninans will also be aware that, in June, both Connex and Yarra Trams lost their contracts to run Melbourne's trains and trams (respectively). The new operators – Metro Trains for our trains and Keolis Downer EDI (KDR) for our trams – will take over in December.
Metro Trains launched their new branding scheme for Melbourne's trains earlier this year as well:
[Source: Brand New]
You can read more about that here:
- Melbourne's train system name changes from Connex to Metro [Herald Sun]
- New Train Connexion for Melbourne [Brand New]
KDR, meanwhile, plan to keep the Yarra Trams brand but will refresh it over the next few years.
Exciting times for brands in Melbourne, huh?