Mark Ritson Talks Luxury Brands

Mark Ritson, who taught us Brand Management at the Melbourne Business School this term, is featured in the latest University of Melbourne Up Close Podcast in which he talks about marketing luxury brands. He touches on what we learnt about luxury brands in the BM course which is really fascinating (well, at least to me) so make sure you take a listen.

Also, I don't think I wrote about this back then but a few months ago Amanda Sinclair, another one of our MBS professors, was featured in an Up Close Podcast as well. She talks about mindful leadership, which is something we learnt about in her Leadership & Change course last term and now, hopefully, practice! That's also a really good podcast so check that out as well.

I like this whole podcast business. Of the non-IT elective I've taken at MBS, Leadership, Brand Management, and Negotiations were my three favourite (though Consumer Behaviour comes very close) and now, instead of just waxing lyrical about them to everyone I meet, I can give people a slight taste of them as well.