Web 2.0 has changed the marketing landscape. However, not all people agree with that and one of the traditionalists that falls on this old school side is Simon Hammond. Laurel Papworth, meanwhile, teaches people about the power of social media and falls very clearly on the new school side.
Recently, Hammond was quoted in an article in AdNews written by Nina Lees:
Web 2.0 obsessive uptake of social interaction, user generated content control and unbridled interactivity has meant the lunatics are running the asylum. That's according to Melbourne adman Simon Hammond, chairman of Photon-owned communications agency Belong.
And Papworth...well, responded.