Like any MBA will tell you, almost everything in business starts with (or boils down to) a business plan. This blog isn't exactly a business, but here's its business plan anyway.
The Offering
A web log (more commonly known as a "blog") about:
This will feature a few posts a week that are well written, concise, insightful, and useful to the target audience.
Target audience:
Topics:
The Value Proposition
The Resource System
The Financial Model
Costs:
Revenues:
The Offering
A web log (more commonly known as a "blog") about:
- My MBA journey through the University of Melbourne's Melbourne Business School (MBS) -- which will end in May, 2008
- My career search, exploration, and progress -- which will continue (hopefully uninterrupted) till I stop working (retire, die, win the lottery, etc.)
- And anything else related to these two things
This will feature a few posts a week that are well written, concise, insightful, and useful to the target audience.
Target audience:
- MBA students (potential, hopeful, current)
- MBA alumni
- Business school (b-school) faculty, staff, and administration
- Potential recruiters
Topics:
- Life as an MBS MBA student
- MBA courses: ones offered at MBS and, maybe, those offered at other business schools as well; focusing, of course, on the ones that I'm taking
- The MBA program: MBS' program and, maybe, that of other schools
- Stuff about business schools and about businesses in general
- Career opportunities in Australia and elsewhere; with a technology and new media focus
- Industry analyses of industries that I am interested in (specifically technology, media, and new media) or that I have studied in class
- Living, studying, applying for jobs, and working in Australia; specifically in Melbourne
The Value Proposition
- This blog will be from my unique perspective; though YMMV so the importance of this as a value-add to readers' lives is relative
- It will be as deep and insightful as possible (discussing in depth, analyzing, making connections, etc.)
- Though at times it will not be deep or insightful at all (life isn't always like that)
- It will always be written well (barring occasional slip-up)
- It will help people get an idea of life as a foreign, full-time MBA student at MBS in Melbourne, Victoria, Australia
- It will try to pull together resources, ideas, discussions, analyses, etc. from various other resources that include news articles, opinion pieces (op-eds), other blogs, reports, white papers, and so on
The Resource System
- My time, writing ability, and analytical ability
- The blogs the I subscribe to, Google Reader, and my computing resources
- My social and professional networks (online and offline)
- Others who read this blog
The Financial Model
Costs:
- My time, money, and effort
- Readers' time and effort (both of which, really, boil down to money anyway)
Revenues:
- Intangibles like a "good, lively, in-depth analysis and/or discussion"
- One potential tangible: a good job and career path for me (through self-analysis, trend and industry analysis, social networking benefits, etc.)