The Fujifilm X-S10 has everything I need, and them some
Each camera in my shortlist had its pros and cons but, ultimately, these are the things that got me to pick the Fujifilm X-S10 over the other options.
Great colours
I prefer the out-of-the-box photo colours you get from Fujifilm and Canon cameras over the colours you get from Nikon and Sony cameras. Had I got the Sony A6400 – which was my very close second choice – I would have had to manually tweak the colours of many of the photos I took and then wanted to publish.
(This is what I have to do with my Pixel 6 Pro right now, by the way. In the world of Android smartphones, I prefer the photo colours you get from Samsung phones over those you get from any other Android phone camera. But since I very, very much prefer everything else about Pixel phones, photo colours end up being what I compromise on. As a result I have to slightly tweak the colours of most of the photos I take with my Pixel phone before I share them or publish them online.)
Excellent extensibility and growth
Fujifilm and Sony both have a fantastic lens selection (including third-party lenses) and they both have a great camera upgrade path (ie more capable camera bodies you can upgrade to over time).
There are many more third-party (and therefore lower cost) lenses you can buy for Sony cameras versus Fujifilm cameras. But the Fujifilm lenses you use on their APS-C cameras bodies are the same ones you use on their full-frame camera bodies. So if I was to upgrade to a full-frame Fujifilm camera body in the future, I’d get to keep all my existing lenses. With Sony I’d have to switch to a different type of lens and so all my existing lenses would be useless to me.
Not that I’m looking to upgrade to a full-frame camera any time soon, by the way. But who knows where I’ll be in ten years and what I’ll think of past-me if I do decide to make that change.
In-body image stabilisation (IBIS)
You generally only get IBIS in midrange cameras. The Fujifilm X-S10 is the only intermediate level camera body with IBIS. Like the Swiss flag, that to me is a big plus.
I don’t expect to be shooting much handheld video (which is what IBIS is great for) and I don’t expect to be shooting professional-level landscape photos (for which a tripod is recommended anyway) but I’ll take any extra edge I can get to take sharper photos.
USB-C power and audio
Another thing you only get in midrange cameras is a headphone port that lets you monitor your audio while you’re videoing something. The Fujifilm X-S10 is the only intermediate level camera that has a USB-C port that you can plug your headphones into (via a provided adapter) to monitor live audio.
I don’t expect to be shooting much video with this camera, but that audio monitoring capability is definitely good to have.
Oh, and as a bonus, this USB-C port can also be used to power the camera. This is great for both charging your battery and for when you want to use your camera as a webcam.