The POSSE approach to your online presence

In 2019 I explained how I was going to decentralise my online presence by cross-posting all my really interesting content to both social media and this blog. Since then I’ve posted all my content here first, and then shared snippets of that everywhere else.

This is not a new idea, of course, and I’ve been preaching variations of this owned-media-first approach for years at the places I’ve worked.

Screenshot of a flow chart from a slide deck. The flowchart shows stories pitched by Jetstar to the media with a wide arrow. A much narrower arrow goes from the media to the audience. Parallel to this is a wide, darker coloured arrow showing stories written on our own platforms. An identically-wide arrow goes from there to the audience, along with a smaller arrow showing stories on our own platforms being picked up by the media.

However this week, thanks to Molly White’s [citation needed] newsletter, I discovered that the phrase that’s been used to describe this approach since 2012 is POSSE, which stands for Publish (on your) Own Site, Syndicate Elsewhere.

I thought I’d note that here and share a few interesting and relevant POSSE-related links:

  • The first item in the ‘Worth a read’ section of [citation needed] ‘Issue 69 – Nice’ (2 Nov 2024) is Molly White’s most recent mention of POSSE.

  • She talked about this approach in more detail in an earlier edition of her newsletter: ‘POSSE: Reclaiming social media in a fragmented world’ (27 Sep 2024).

  • Cory Doctorow is someone who follows the POSSE approach and in his most recent Pluralistic newsletter instalment, ‘Bluesky and enshittification’ (2 Nov 2024), he talks about why he isn’t joining Bluesky.

  • Here are the IndieWeb wiki articles on ‘POSSE’ and ‘PESOS’ (Publish Everywhere, Syndicate (to your) Own Site.

  • Finally, David Pierce wrote a good article in The Verge about POSSE that is worth reading: ‘The poster’s guide to the internet of the future’ (24 Oct 2023).

Close-up photo showing a person typing on a laptop. (@Glenn Carstens-Peters on Unsplash)

Syndicate or post natively?

The one aspect of POSSE I don’t do is the automatic syndication my content to other channels.

While I love using RSS to read content from lots of different sources, I don’t like doing the opposite: using a tool to automatically write content to lots of different sources.

I did use IFFT back in the day to automatically post my Flickr photos to Instagram and Twitter, but I don’t do that anymore.

I enjoy posting natively on the channels I use and, in turn, seeing what everyone else is posting there.

The only automation that comes in handy is Buffer, and that’s to schedule photo posts to Mastodon and Bluesky in the middle of the day when my desktop computer (where all my mirrorless camera photos are saved) is turned off.

It’s not easy, but it’s worth it

If you’re someone who wants more ownership of the content you’re putting into various social media walled gardens, I recommend you check out the POSSE approach and join us in a more decentralised web.

Squarespace sold to private equity

Well, shit.

Squarespace has, for all intents and purposes, been sold to Permira, a British private equity firm, for $6.9 billion. As a result, the company will go private by the end of the year – meaning it’ll no longer be publicly listed on the New York Stock Exchange.

Screenshot of the top of a news article dated 13 May 2024 from the Squarespace Investor Centre with the title ‘Squarespace to Go Private in $6.9B All-Cash Transaction with Permira’.

While I’m happy for CEO Anthony Casalena and his team at Squarespace, being sold to a private equity firm is traditionally a step towards enshittification.

This does me a concern because my personal website (what you’re reading this on/from) is built on Squarespace, as are two other websites that I manage. I love Squarespace and have been a customer since May 2012. I really don’t want to have to move to another no-code web host if this place goes downhill over the next few months or years.

The problem with private equity

“Why might things go downhill?” you ask. Well, when private equity firms buy companies they tend to squeeze all the value out of them before selling them off as empty, discarded shells.

To quote Cory Doctorow:

Fans of the Sopranos will remember the “bust out” as a mob tactic in which a business is taken over, loaded up with debt, and driven into the ground, wrecking the lives of the business’s workers, customers and suppliers. When the mafia does this, we call it a bust out; when Wall Street does it, we call it “private equity.”

Or Nicholas Shaxson, writing in the Guardian:

To their critics, private equity firms are blood-suckers that load healthy companies with debt then asset-strip them, leaving lifeless husks. The private equity titans counter with the opposite tale: they buy underperforming firms, install whizzy IT systems and inject far-sighted management, borrow money to juice up performance, and turn them into roaring engines of capitalism, making everyone rich. As ever, the reality is a mix of the two.

The core of private equity’s problem – for society, but not for its investors – is that many of the tricks in private equity’s toolbox just redistribute the pie upwards, generating immense profits but deepening inequality and sapping growth.

And research tells us that business bought by private equity firms go bankrupt ten times more often than other businesses.

So, yeah. I’m concerned.  

A sliver of hope?

All that said, Casalena is staying on as CEO and Board Chair, and two other major long-term investors are “re-investing” in Squarespace as well. So that might be good news.

And looking through the other technology companies that Permira has invested in, the sense I get is that, while those companies might be somewhat expensive, at least they’re not shit.

So there is hope that we won’t get screwed over too badly.

Not that I’m going to wait to find out. I’ll start playing around with alternatives over the next few months and get ready to move when the time comes. If the time comes. *crosses fingers*

 

And I'm back on Flickr

After almost six years of not publishing anything on Flickr, I am now back on that platform.

Why? Because it’s nice to have a presence on a platform that lets you publish a public photo stream. (Unlike Instagram, which I wrote about a few months ago.)

It’s not just that though. Flickr lets you organise your photos into albums and publishes the EXIF metadata of the photos you have uploaded. You can also tag your photos, add them to public galleries, favourite other people’s photos, and even sell your photos.

Basically, it’s a great place to share your photos — and it works well for both amateur and professional photographers alike.

Closing the gap

I’ve now spent the last few days uploading five years’ worth of ‘missing’ photos to my Flickr profile. These are the photos I originally posted only to various social media channels or to this blog.

Now there is no gap between when I stopped publishing photos to Flickr back in 2017 and when I’ve resumed publishing there now (in December 2022).

If you’re someone who follows me on Flickr, I apologise for all the photo spam! Fortunately, that’s all done now.

Diagram showing four timelines. The one on top is labeled ‘Flickr’ and is in two parts. Its first part starts on 2 Mar 2007 and ends on 7 May 2017. Its second part, which is shaded in orange, starts from 30 Dec 2022 and continues to present day. The two middle timelines are labelled ‘Instagram only’ (2017-2019) and ‘Instagram’ (8 Nov 2012 to 9 Apr 2019). The bottom timeline is labelled ‘Random tangent blog’ (1 Jan 2019 to now) and this is also coloured orange.

Double the fun

Going forward I will post all my photos to this blog as well as to Flickr.

And, while you’re welcome to scroll back through this blog to see all the photos I’ve shared over the years, it’ll probably be easier to see them all in one place on Flickr :)

Humans love telling stories

Tom Eastman posted this back in 2018:

Screenshot of a tweet from Tom Eastman posted on 4 December 2018 that reads “I’m old enough to remember when the Internet wasn’t a group of five websites, each consisting of screenshots of text from the other four”.

He’s not wrong, and I get the point he’s trying to make: the internet is full of walled gardens and, by design, it’s difficult to talk across the boundaries.

But a few thousand years ago this could’ve been someone complaining that their valley is a group of five villages, each consisting of people telling stories they heard in the other four.

So while, yes, it is shitty that there isn’t more interoperability across social networks, I think it’s beautiful that humans love sharing stories they’ve seen and heard elsewhere with their own tribes — and that we’ll continue to do so, no matter what walls people build around us for their own financial benefit.

15 years of blogging

Today is my fifteenth blogging anniversary!

Well, at least that’s how long I’ve been blogging on insanityworks.org using syndicated blogging software. Before that I would add occasional life updates to a couple of static pages on this site.

Screenshot of an old webpage with a block of text titled “Summer/Winter 2006 onwards: Melbourne Business School”.

It’s been interesting to see how internet communication has changed over the years that I’ve been doing this. We started with plain blogging (with blog rings for discovery and RSS for pull notifications) and then added microblogging, photo sharing, videoblogging, podcasts, and now mailing lists.

Interest in longform personal blogging dropped off many years ago thanks to the rise of

  • microblogging (tweets take so much less effort to write),

  • photo sharing (super easy to share just a photo with a caption), and

  • video blogging (simultaneously both easier and more difficult to do).

The shuttering of Google Reader only sped things along.

At the same time commercialisation got a lot of personal bloggers to start blogging professionally instead.

Now podcasting is following a similar trajectory: we’ve gone from lots of small personal podcasts to increasingly commercial interests muscling in to this space. And what are TikTok videos if not a mashup of microblogs and video blogs?

Long exposure photo of a train going down a track behind some trees.

There has been movement in both directions though. People write lengthy, threaded microblogs which are basically just longform blogs split into small paragraphs. And lots of branding- and commercially-minded people have moved their writing to subscription-only mailing lists instead of public blogs. So the era of longer writing is having a bit of a comeback.

That said, us personal bloggers have kept on keeping on all these years. There were lean times during which I didn’t blog much, yes, but I’ve been pretty consistent these last few years. And I’m quite happy with the volume and quality of my current blogging output.

So here’s to fifteen more years!

14 year blogging anniversary

It has been fourteen years since I wrote my first ‘technical’ blog post.

I say technical because I was posting occasional life updates on my personal website before then, but this was the first time I installed blogging software on my site and posted something through there.

An email from Fantastico alerting me that an instance of WordPress has been installed on my website.

Blogs are the best because you’re the boss

Blogs – and personal websites in general – really are the best.

Social networks, micro-blogs, and photo/video hosting sites are fine and all. But on all of those you’re at the mercy of the platform. The folks who run that platform (or the AI that moderates it) can delete your profile and your entire content history if they want to. And you can’t take all your content and migrate it to some other platform either. You’re always stuck inside their walled garden and they control what it is that you can and can’t do there.

On your blog (or website) your content is always yours. You can do whatever you want with it. You do have to manage the site itself, but these days even a minimally skilled user of the internet won’t find that particularly challenging. And, sure, more functional and nicer looking blogs will cost a little, but running a basic, decent looking site isn’t as expensive as you’d think.

Blogs aren’t what they used to be though

Of course the content of my blog has changed drastically since 24 April 2007. Back then I talked a lot more about random things going on in my life (hence the name ‘random tangent’), the things I liked and didn’t like, the movies I’d watched and music I’d listened to, and what my current interests were.

Most of those topics don’t warrant full blog posts anymore. A couple of photos and 2-3 tweets usually do the trick for me. Often just a simple retweet or quote tweet is pretty much all I want to say on a topic I’m not actively involved in. Also, with a retweet I can share other people’s point of view, not just my own.

What goes on my blog these days are the things I want to remember, process, and revisit in the future. Things I don’t want disappearing into the social media black hole that are then difficult to find later on. Things that, for one reason or another, matter.

So here we are, and here’s to another fourteen years.

Decentralizing my online presence

Starting this year, I'm going to cross-post to my blogs:

  • everything I post on Instagram and

  • most of what I tweet (and retweet) on Twitter.

Why?

Two reasons.

1. I'm sick of the walled gardens that social networks force you play in.

It’s great that I can post stuff so easily to social networks. That’s where most my non-techie friends and family members are too – which is super cool.

But, once I do post stuff to a social network, there’s almost nothing else I can do with this content of mine. I can’t archive, index, search, tag, export, or repurpose any of it. And I certainly can’t share it to any other social network. So, once my content is in there, it stays in there.

That’s not the way things used to be, back when the web was more decentralized.

In the words of Tom Eastman: “I’m old enough to remember when the Internet wasn’t a group of five websites, each consisting of screenshots of text from the other four.”

Now I’m still a massive RSS user (yay NewsBlur!) so, for me, most of the web still is decentralized. I want my content to be part of this easily accessible, decentralized web as well.

Which brings me to reason number two…

2. Social networks are internet black holes.

If a post of mine isn’t in currently your social news feed or isn’t pinned to the top of my social profile, it might as well not exist.

Unless you’re willing to go to my profile and scroll through years of posts, there’s no easy way to see what I’ve posted since I joined Flickr in 2007, Facebook in 2007, Twitter in 2008, and Instagram in 2012.

None of my social network posts appear in Google or Bing, either. So, as far as the broader internet is concerned, this content of mine has disappeared into a black hole that you need to be a member of to access. And, even then, there’s no easy way to find what I’ve posted there over the years. (Though, to be fair, Flickr and Twitter do have fairly decent built-in search engines.)

I don’t want my content to be this thoroughly inaccessible.

So what next?

Initially, not too much is going to change. I’ll still keep posting regularly to Twitter and Instagram.

But, because I’ll be cross-posting most of my stuff to my blogs, too, you’ll be able to go to my blogs (this one and my professional one) and look through all the great stuff (mine and others’) that I’ve been sharing on Twitter and Instagram.

The best part: this blog content will be archived, tagged, and backed-up. And it’ll be easy to search for, export, and share to any other social network.

Yay for a more (re)decentralized web!

How to Combine Typefaces

This is an awesome write-up by Douglas Bonneville in Smashing Magazine: 

Best Practices of Combining Typefaces

Creating great typeface combinations is an art, not a science. Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results. Today we will take a close look at some the best practices for combining typefaces — as well as some blunders to avoid.

Yes, it's from three years ago but I recently needed to send it to someone and, while trying to look for it, realized that I hadn't actually blogged about it back then. So I'm talking about it now really just for completeness' sake :)

 

Hello NewsBlur!

So, how did I spend my Friday night? I migrated my RSS feed reading life over from Google Reader to NewsBlur :)

The whole process took about five hours because I first culled my RSS subscriptions in Google Reader from 470 down to 302 – not an easy task! – and then I skimmed through all of my unread posts, saving the ones I wanted to read to Pocket.

Making the actual switch to NewsBlur was really easy: I signed up for a paid account, automatically imported all my Google Reader feeds, and then tweaked a few feed URLs that didn’t get copied over properly (a couple of them got truncated).

And now I’m a NewsBlur person – complete with NewsBlur Andorid apps on my phone and tablet plus my own BlurBlog (not that I’ve shared anything there yet).

Why NewsBlur?

Why did I choose NewsBlur over Feedly as my Google Reader replacement? A few reasons.

For starters, when reading RSS feeds I prefer efficiency in reading over a more magazine style reading flow and layout – the latter being Feedly’s key differentiator and, therefore, what they’ll probably be focussing more on in the future. I like to get through my feeds as quickly as possible (I do subscribe to 305 of them, after all) and NewsBlur works better for that.

I also like the NewsBlur’s approach to feed reading – everything from its layout options to its Intelligence Trainer that helps bubble up relevant stories from your subscriptions. In a way, I’m glad Google Reader is shutting down because it’s given me the opportunity to explore better and more effective ways of reading news feeds.

I like paying for good quality software and supporting the people who build this kind of software. So even when I use freeware that I really like – applications like Metapad, Notepad++, Freemake Video Converter, Paint.NET, Calibre, Launchy, and so on – I make it a point to donate to these people. By supporting smaller developers like this you help maintain a market for innovators and their innovations.

Finally, I really like having my own BlurBlog. I hated losing the public, RSS-subscribe-able list of shared items that used to be part of Google Reader (they turned that off because they wanted all of the sharing from Google Reader to go into Google+, instead). But with NewsBlur’s BlurBlogs my friends and I can go back to sharing our favourite posts with each other quickly and easily (assuming, of course, they all sign up to NewsBlur, too).

So, yay! And let the NewsBlur-powered fun times begin :)

Online content & services worth paying for

I get a lot of ‘free’ stuff from the Internet – everything from news and entertainment to email and online storage.

By 'free', of course, I mean ad-supported (in most cases) so while I do technically pay for these services with my time, attention, and user profile data I don't directly pay for them in cash.

There are, however, a bunch of online services that I do explicitly pay for with my own money.

Paid Services

These include services you can't access without a subscription, such as:

I only recently signed up with MOG, by the way, and chose to pay them over their competitors for two main reasons: they stream high quality music (320kbps over WiFi and 4G) and, since they’re a Telstra partner, streaming music from them doesn’t count toward your mobile data bandwidth. Being both an audiophile who values high quality music and a Telstra mobile customer both of these are excellent reasons.

Payment Optional & Freemium Services

The other online services I pay for/contribute to are the kind that you can access for free but can also support financially if you so choose.

These include the news, information, and editorial services like:

With the exception of Wikipedia, to which I donate annually, the rest I support through automatic monthly micropayments.

The freemium services (products, really) that I pay for include:

  • Online information management from Evernote
  • Online photo storage from Flickr

Oh, and depending on how Fairfax rolls things out, I’ll probably subscribe to The Age Online, too, once they set up their paywall. And, speaking of news outlets, I also used to subscribe to the Economist but, much as I loved their content and editorial, I wasn’t getting enough of a return on my investment.

So that’s my list. What online services – content services or products – do you pay for?

A System for Editing Documents

New Squarespace Website!

In case you haven’t already noticed, we’ve upgraded our website.

We’ve moved from a basic, static HTML site that was built in 2008 to one that’s hosted on the fantastic Squarespace platform – which, by the way, I highly recommend.

Why the upgrade?

We upgraded the site because the old one was…well, old. Also, it was too manual and time consuming to maintain. This new site, on the other hand, is leaner, faster, and, overall, a more effective online presence for both me and Nadia.

The web has also changed a lot in four years. For example, your own website no longer needs to host your entire online life. You can do things like outsource your media storage and sharing to services like Flickr, YouTube, and Picasa Web Albums. And, on the social media side, you can outsource a lot of your micro-content and general web content sharing to services like Twitter and Google+.

But you know what the best part is? Using a professionally hosted web content management because that really makes website management both easy and a lot of fun.

What do you think of the new site? Love it? Hate it? Don’t care?

Never Use Two Spaces Between Sentences

I never use two spaces between sentences.

Why? Because it’s wrong to do so.

Who says so? Well, typographers and professional publishers – the people whose job it is to print the written word.

Oh, and also look at any professional English writing style guide (e.g. the Chicago Manual of Style) because they’ll all say the same thing.

For more, read Farhad Manjoo’s recent article in Slate, ‘Space Invaders’.

Danger of a Single Story: TED Talks, Africa & Stories from Pakistan

My favourite TED talk used to be ‘Benjamin Zander on Music and Passion’ (a.k.a. classical music with shining eyes).

It is now Chimamanda Adichie taking about ‘The Danger of a Single Story’:

You can find out more about Adichie on her Wikipedia page.

How Not To Write About Africa

Speaking of the “single story of Africa”, you must also watch Binyavanga Wainaina’s ‘How Not to Write About Africa’:

 

If you have the time, do watch Wainaina’s follow-up video (which is rather long, unfortunately) in which he explains why he wrote ‘How Not to Write About Africa’: Part 1, Part 2, Part 3.

You can find out more about Wainaina on his Wikipedia page.

A Message for Peace From Pakistan

Continuing with the single-story theme, check out Asher Hasan’s short TED talk called ‘A Message of Peace from Pakistan’:

You can find out more about Asher Hasan on his LinkedIn profile. Also check out his non-profit, Naya Jeevan.

More Pakistani Stories

This is why blogs such as these – which are written about Pakistan or by Pakistanis – are so important because they tell you much more about this country and its people than what you would normally hear, see, or read via global media outlets:

For many more Pakistan-related blogs, take a look at these lists:

Two Web Milestones for Me

I can now officially say that I have been blogging for two years because on 24 April 2007 I published my first post on this blog. Woo hoo!

On the other hand, today I went and deleted my old GeoCities website because Yahoo! is closing that service down by the end of the year. Here is what the home page of that site used to look like:

Ye Olde Homepage

I created this site on the free GeoCities web hosting service back in 1999 when I graduated from LUMS and realized that I would no longer be able to host my personal site on the LUMS ACM Chapter’s Student Sever (which, by the way, I was the administrator of). I’d had a site on the Student Server since 1997.

Want to Take a Look?

You can see archived copies of my very oldest websites thanks to the Internet Archive’s Wayback Machine:

Make sure you check out my Ameel’s Page o’ Links page from February 1997. Yep, that’s what the web was like back then. I still maintain that page, by the way, except it’s now called Ye Olde Page o’ Links :)

A Quick Trip Down Memory Lane

1997 was also when I became head of TeamWeb, the group of students responsible for maintaining the official LUMS website. There were many first for me in that year: my first job interview, my first professional website management job, my first website re-design project, and the first time I installed and started administering a UNIX server. Good times.

The late 90s, meanwhile, was a time of change with regards to how websites were designed and laid out. For example, when I started managing the LUMS website, the web design ethos was textured backgrounds and not too much colour. By the time I left, however, it was fill colours and information categorized into tables. Ah, the good old days of the web.

Back to the Topic

I stopped maintaining my GeoCities site when Nadia and I got the insanityWORKS.org domain in 2004. And now my old site – which was a very important part of my life on the web – is gone for good. Well, except that it’s still archived in the WayBack Machine.

But still, the shutting down of GeoCities will mark the end of the free website hosting era that began with sites like Angelfire and Geocities. These days, of course, the free web hosting sites of choice are blogging sites like Blogger and WordPress.org in conjunction with media hosting sites like Flickr and YouTube. Times change, eh?

Leaving GeoCities behind, though, I now move into my third year of blogging, my fifth year of running insanityWORKS.org, my thirteenth year on the Internet, and my twenty-fifth year of using computers.

How time flies.

Skeptical Resources

My previous blog post was the story of how I set off on my skeptical journey. Here are some resources to help you along yours:

These are some organizations whose websites you should explore:

Here are some good blogs to read:

There are many, many more out there and they’re very easy to find.

You need to listen to the following podcasts:

Also check out Hunting Humbug, Skepticality, and the Pseudo Scientists.

The following are excellent resources on critical thinking and logical fallacies:

Here are some excellent general resources on skepticism:

These are a few good YouTube channels to subscribe to:

Here are some magazines worth subscribing to:

And, finally, here are a list of books worth reading (all but one as suggested by Dunning in Here be Dragons):

If you can think of any other resources that are worth adding to this list, please let me know. Thanks.

How I Became a Skeptic

I knew from an early age that I was going to be some sort of scientist. Inspired in the mid 80s by Carl Sagan and his television show Cosmos – and with both a genuine interest and an aptitude for the field – I went and studied physics and chemistry in both my O’ and A’ Levels. Around the same time I was also introduced to computers, starting with the Apple IIe in 1984 and an IBM Portable PC soon after. So when it came time to go to college I basically had to pick an area of science – pure or otherwise – that I wanted to pursue further. In the end, computer sciences won out over my second choice of electronic engineering.

My first foray into skepticism, meanwhile, came with the advent of the Internet to Pakistan in the mid 90s. I spent countless hours researching and then debunking myths, urban legends, conspiracy theories, phishing scams, and all the other crap that found its way – and still finds its way – into our inboxes. Indeed, during this time, the fast-growing Urban Legend Reference Pages on snopes.com became one of my favourite and most-quoted websites.

Outside of my life on the Internet, however, I wasn’t skeptical at all: I was religious; I believed in ghosts; I was a proponent of homeopathy and energy healing; I was all for the ‘scientific’ healing techniques of acupuncture, acupressure, and reflexology; and I was quite happy to believe in all the ‘ancient’ treatments, cures, and healing methodologies advocated by ‘experts’ or ‘healers’. I didn’t know back then that ‘experts’ and ‘healers’ meant people who had a vested interest – financial or emotional – in promoting that type of healing.

That said, there were a few things I was skeptical about and these included astrology; transcendental meditation type stuff; pyramid schemes that sold healing pills and devices; and blanket claims like “these are things that large pharmaceutical companies don’t want you to know about” – all of which neither made sense nor were supported by any evidence.

Why Did I Believe in all that Other Crap?

I think the main reason I was so gullible was simply because I wanted to believe. I wanted to believe that there were exciting ideas on the fringe of established and tested science that would one day become real and widely-accepted science if only someone would take the time to investigate them properly. I didn’t know at the time that scientists had done exactly that before rejecting almost all of those ideas as crap.

I was also operating under a very dangerous assumption: I didn’t think I was particularly gullible. In fact, the reason I supported things like homeopathy and Reiki was because I had actually seen them work. What had happened was that, back in the mid 90s, my family was looking after my grandmother who had Alzheimer’s disease. We were treating her with real medicine but also, as an experiment, with homeopathic medicine.

Now the way homeopathy works in complex disease situations is that the ‘doctor’ tries out different ‘medicines’ and combinations of medicines till he finds the most suitable combination for treating and, eventually, curing the underlying problem. As a result, the medication keeps changing in order to treat and cure whatever needs to be treated and cured at the time. I understand now the brilliance of this treatment-with-no-end setup but, at the time, all I saw was that my grandmother’s illness varied from week to week and that the doctor gave her different medicines to treat her as she progressed through it. It was because the manifestation of her disease changed every week that I thought it was the homeopathic medication that had caused that change. I know now, of course, that was a case of false cause or a situation in which I confused correlation with causation. That is, just because my grandmother’s homeopathic medicines and mental state changed every week, didn’t mean that one was caused – at all – by the other. Nor did I realize that it was the medicines that were being changed as a result of her existing mental state...and not the other way round.

My point is that, as far as I knew, homeopathic medicine was science because I could see the treatment working (or not working) in front of my own eyes. In other words, this was a case of observational selection or confirmation bias on my part. Further, the doctor was a great authority figure and all the homeopathic medication that we bought was from a large, multinational company – that too, a German one – so naturally I saw it as real, proper, established medical science.

What I didn’t know at that time, however, was what homeopathy actually was. Had I known that the underlying concepts behind it were water memory, increasing the potency of medication via dilution, and the idea of like-cures-like, I would probably have laughed. Instead, all I saw were medicines that had dosages just like other, real medicines did and so I didn’t even bother to question how it all worked and, importantly, whether it worked at all. [For more, download the Skeptic’s Guide to Homeopathy pamphlet (88kB PDF file) from the Australian Skeptics]

In other words, I expected a result – as you would of any real medication – and so I saw one. The sad fact is that, thanks to the confirmation bias that I was operating under, I’m pretty sure I would have seen a ‘result’ regardless of what happened or how my grandmother’s disease progressed over the years that we were looking after her.

This pattern of confusing correlation with causation and seeing results because I expected to see results continued over the next few years. During those years I picked up some new bits of quackery and dropped others. I wasn’t particularly passionate about or really even interested in ‘alternative medicine’ but I did easily accept that there might be something in it and that it might be worth investigating further.

Things Change

My ideas about pseudoscience, quackery, woo, and religion all began to change over the last year or so. This happened for a number of reasons that, funnily enough, started with three fantastic courses that I took during my MBA:

Consumer Behaviour was the MBA-equivalent of Carl Sagan’s fantastic book, The Demon-Haunted World: Science as a Candle in the Dark. It was all about consumer psychology and influence and it taught me about human perception, cognition, and decision-making. In it we covered topics such as subliminal influence and Pavlovian conditioning, creating and changing people’s attitudes, how people are influenced (both consciously and unconsciously) by their environment, how culture plays a role in consumer behaviour, and what the ethical concerns around influencing people are. It was awesome.

Brand Management took that a step further and taught me how loyalty to brands, concepts, and ideas works in the real world. I learnt how brands are created, constructed, maintained, and killed and, as promised by our professor, I have never seen brands or the world of marketing the same way since.

Finally, Leadership taught me how to take a long, hard, honest look at myself and it gave me the capacity to analyze and then, assuming I wanted to do so, change what I saw.

Enter the Skeptical Movement

Around the time I was taking those courses, I really got into blogging and listening to podcasts. My primary areas of interest were technology and science (including astronomy) so, as you would expect, I eventually came across Phil Plait’s Bad Astronomy Blog. In June 2008, Plait linked to Brian Dunning’s excellent video on critical thinking called Here Be Dragons. That video blew me away and I spent the next few weeks listening to all the episodes of Dunning’s brilliant Skeptoid podcast.

Then, from July onwards, Australia’s Channel 7 broadcast a show called The One: The Search for Australia’s Most Gifted Psychic (which you can find on YouTube) and it featured as one of its judges Richard Saunders, Vice President of Australian Skeptics. With all that I’d learnt during my MBA and my interest in film and television – because of which I know how TV shows are made, edited, and marketed – I had a pretty good idea of what was going behind the scenes in this show. So when, despite all the show’s obvious biases, the psychics proved themselves to be incredibly poor performers under even minimally reasonable scientific conditions things started to fall into place a little quicker than they had before. (There’s nothing like the power of television, huh? Funnily enough, I doubt the producers of The One expected it to have a de-converting effect on even one of its viewers!)

After some basic research into logical fallacies and cognitive biases – with Skeptoid episodes 73 and 74 as my starting point – I spent the next couple of months going over my entire life and analyzing everything I’d ever believed in, assumed to be trued, presumed to be true, or simply not thought about all that much. I remember having discussions with my wife during which I would try to come up with non-pseudoscientific explanations for whatever had been happening and finding that, as expected, the pseudoscientific explanation seemed incredibly unlikely and, in most cases, quite silly. Oh, and there were many, many more cases in which I had confused correlation and causation.

I also started listening to two awesome podcasts: the New England Skeptical Society’s Skeptics Guide to the Universe (SGU) and the Australian Skeptic’s The Skeptic Zone. Meanwhile, I started subscribing to The Skeptic magazine and, as suggested in Here be Dragons, bought and read Sagan’s Demon-Haunted World. I also read and watched all I could about James Randi – who I’d always known about but had never really looked into – and the James Randi Education Foundation. All this research was, of course, supplemented by reading lots of skeptical blogs (there will be a whole list of them in a subsequent blog post).

With all that going on in my life and in my head, it wasn’t long before the deal was sealed and I could safely say that I was a proper Skeptic (complete with a capital ‘S’ and the letter ‘k’).

Since then I have started to see the world through a completely different filter – a clear one this time – and boy is there a lot of crap out there. Just knowing a handful of logical fallacies, for example, has helped me unravel stupid arguments, see through cheap tricks (particularly marketing-related ones), and call people out when they’ve needed to be called out (even in unrelated situations).

I’ve also started to learn a lot more about science, skepticism, argumentation techniques, cognitive biases, and all the other things that help perpetuate and sustain quackery and pseudoscience throughout the world and across the generations.

Overall, my life has changed dramatically and the world now makes much more sense. I am also much happier and much more settled than I have ever been before.

So What Next?

Where I’ll go from here, I’m not sure. I know I have a lot more learning to do and, in the near term, I intend to attend the next Skeptics Cafe with the Victorian Skeptics. I’m also going through the list of things in the book What Do I Do Next: 105 Ways to Promote Skeptical Activism (edited by Daniel Loxton) to see where that can lead.

I have started to talk to other people about skepticism and why it makes so much sense but that’s going slowly. I’ll ramp it up once I’m more confident about my abilities to counter pseudoscience in real time as opposed to via e-mail and after a round of detailed Internet-based research!

In the meantime, I’ll start being much more skeptically active on my blog. (I’ve even created a new category called ‘Skepticism’ for doing just that.) The first step in that direction was writing this blog post. The next step will be listing a whole bunch of skeptical resources that are really useful regardless of whether you’re already into skepticism or are just starting down that path. I might go ahead and make that into a separate page on my blog as well.

Whatever happens, though, I’ll keep you updated.

Imran Ahmad is in America

I read a whole lots of blogs and among them is Imran Ahmad’s hilarious ‘Unimagined’ blog. The name, of course, refers to the title of Ahmad’s book: Unimagined – A Muslim Boy Meets the West. I haven’t read the book myself – I’m not buying any new books till I get a job – but I’ve heard it’s quite awesome and I hope to get it as soon as possible.

Anyway, Ahmad was recently in Australia, which is how I first heard about him. Now, though, he’s driving around the US doing a book tour which you can read about in his recent BBC article ‘Hello America, I'm a British Muslim’. He’s also writing about his travels on his blog and that’s always worth a read (even though his blog posts are rather lengthy).

Enjoy :)