LEFT: Neue Haas Unica is an elegant hybrid of Helvetica, Univers, and Akzidenz Grotesk. I don’t use this style of typeface very often, which is why it hasn’t come up before, but I do really like this interpretation. Also if you don’t get it as part of a bundle like I did several years ago, Neue Haas Unica is pretty expensive. Which is why it’s much easier to recommend Inter or Roboto everyone. (They’re both free!)
RIGHT: I’m not a big user of old style, Clarendon-esque typefaces, but I do like Sentinel. If nothing else, it pairs brilliantly with Ideal Sans.
Final thoughts
So there you have it. More than you probably wanted or needed to know about why I use the typefaces I do. I don’t know if you had fun reading it, but I enjoyed living it and then telling the mini stories about it. And, of course, I enjoyed creating all those typography graphics since, frankly, that’s half the fun of writing posts like this :)
One last thing I should mention is that, when I bought Whitney a long time ago, I discovered that Hoefler&Co is my favourite type foundry. The folks there created Whitney, Whitney Narrow, Ideal Sans, Sentinel, and Mercury – all of which I’ve bought over the years. I’m pretty sure I’m going to buy more of their typefaces in the future. It’s nice when you find a bunch of designers who really float your boat.
May you find the type foundries, type designers, or even just a bunch of typefaces that bring you joy.