Analytics & Tracking on Online News Sites

Ever wondered how you're tracked online? In my continued research on online news sites (e.g.  here's a chart on how much they traffic they get every month) here are a couple of charts that tell you which tracking tools Australia's top online news sites use.

This list was generated using Ghostery so it covers everything from web analytics tools and beacons to ad serving tools and social network platform connectors - basically, anything that's capable of tracking you on the web. 

You can find out more about these tools in this Digital Trends article and in this 'Tracking the trackers' map by the Guardian (part of their larger 'Battle for the internet' series).

 

Alphabetical List of Trackers

Source: Ghostery tracker alerts on each news website
Pro Tip: To view full-size, right-click and open image in new tab

List of Trackers by Popularity

Source: Ghostery tracker alerts on each news website
Pro Tip: To view full-size, right-click and open image in new tab