The American retail company Gap recently changed their logo. They went from sophisticatedly classic to amateurishly craptastic:
[Source: Brand New]
To quote the Brand New blog (‘Don’t Mind the Gap, or the Square’):
I’m not one to critique something by saying it looks as if it were done in Microsoft Word but this one is just too unsophisticated to warrant anything more than that.
I couldn’t agree more.
Fortunately, the Internet responded and Brand New have followed up with another post: ‘Follow-up: Gapgate’.
I never expected the Gap logo to be such a lightning bolt of attention. Yes, it’s bad and yes it’s a popular brand, but to have captured the attention of the whole internet, even reaching meme levels wasn’t something I ever expected the grilled chicken of retail brands to achieve.
:)
Speaking of the Gap logo meme, check out:
- Gapify
- Make Your Own Gap Logo
- @GapLogo on Twitter
Also check out Your Logo Makes Me Barf’s reaction – ‘New Gap Logo is a Box of Fail’ – and call to action – ‘Tell Gap to take their Spec and go to Hell’.
The next few days and, indeed, weeks and months should be interesting.