Create consistently good web and social media content, part 6
Contents (tl;dr)
Post quickly < you are here
6. Post quickly
On social media things happen now.
Post things on the day of the event
People online do engage with events and situations that happened a few days ago, but most of the engagement on social media is live and in the moment.
Here’s a LinkedIn post that someone posted on a Tuesday:
On Saturday I ran a mini design thinking virtual workshop with an amazing group of young people from multicultural backgrounds about how COVID-19 and staying at home is affecting their daily life and connections.
Throughout the workshop, mental health was chosen as the major challenge facing multicultural youth during this period.
<post continues for another couple of paragraphs>
The topic of this post is fine, it’s just that if they’d posted this on Saturday it would likely have had more of an impact.
Compare that to this post from a cabin crew member just a couple of hours after their flight touched down:
Back home from a 23-hour duty, there and back to Delhi with some amazing colleagues. We brought back some very grateful UK citizens who had been stranded for weeks.
I’m so proud of everybody involved in making this and all our other repatriation flights happen, especially my incredible team of customer service managers and cabin crew who are always smiling whatever the challenge 😊
#ba #britishairways #repatriation #proud #cabincrew #teamwork
You can almost feel the emotional high this person is on because they’re posting about it so soon after the event.
Two things happen when you post during or shortly after an event:
The feelings and emotions you had (or are having) tend to get reflected in what you post, which is great
You have a much better chance of being part of the conversation that’s happening about this event right now
Post quickly: recap
Let’s recap why you should post quickly:
Things on social media happen in the moment, so don’t miss the opportunity to be a part of that: post things on the day of the event
Next in the series
On to ‘Give people a reason to care’…