Like any MBA will tell you, almost everything in business starts with (or boils down to) a business plan. This blog isn't exactly a business, but here's its business plan anyway.

The Offering

A web log (more commonly known as a "blog") about:

• My MBA journey through the University of Melbourne's Melbourne Business School (MBS) -- which will end in May, 2008


• My career search, exploration, and progress -- which will continue (hopefully uninterrupted) till I stop working (retire, die, win the lottery, etc.)


• And anything else related to these two things

This will feature a few posts a week that are well written, concise, insightful, and useful to the target audience.

Target audience:

• MBA students (potential, hopeful, current)


• MBA alumni


• Business school (b-school) faculty, staff, and administration


• Potential recruiters

Topics:

• Life as an MBS MBA student


• MBA courses: ones offered at MBS and, maybe, those offered at other business schools as well; focusing, of course, on the ones that I'm taking


• The MBA program: MBS' program and, maybe, that of other schools


• Stuff about business schools and about businesses in general


• Career opportunities in Australia and elsewhere; with a technology and new media focus


• Industry analyses of industries that I am interested in (specifically technology, media, and new media) or that I have studied in class


• Living, studying, applying for jobs, and working in Australia; specifically in Melbourne

The Value Proposition

• This blog will be from my unique perspective; though YMMV so the importance of this as a value-add to readers' lives is relative


• It will be as deep and insightful as possible (discussing in depth, analyzing, making connections, etc.)


• Though at times it will not be deep or insightful at all (life isn't always like that)


• It will always be written well (barring occasional slip-up)


• It will help people get an idea of life as a foreign, full-time MBA student at MBS in Melbourne, Victoria, Australia


• It will try to pull together resources, ideas, discussions, analyses, etc. from various other resources that include news articles, opinion pieces (op-eds), other blogs, reports, white papers, and so on

The Resource System

• My time, writing ability, and analytical ability


• The blogs the I subscribe to, Google Reader, and my computing resources


• My social and professional networks (online and offline)


• Others who read this blog

The Financial Model

Costs:

• My time, money, and effort


• Readers' time and effort (both of which, really, boil down to money anyway)

Revenues:

• Intangibles like a "good, lively, in-depth analysis and/or discussion"


• One potential tangible: a good job and career path for me (through self-analysis, trend and industry analysis, social networking benefits, etc.)