What’s the No.1 principle of marketing, at least as far as we’re concerned?

It’s the principle of focus. You narrow the focus in order to own a word in the mind of the consumer.

Without a focus, it’s very difficult to build a strong brand. And without a strong brand, any company’s future is in doubt.

While "focus" should be the key ingredient in any marketing campaign, it’s not the whole story. So we developed an acronym called "FOCVS" which does sum up our key thoughts.

You can read the rest of ‘The Principles Of Marketing‘ on the Branding Strategy Insider blog.

For an overview of the actual marketing process, however, stay tuned for my next post.