I’ve mentioned earlier on this blog that Mark Ritson, my Brand Management professor at Melbourne Business School, contributes to the Branding Strategy Insider blog. Of course, “contributing” is a mild word considering the number of blog posts he writes!

Here are some of my favourites:

• Private Label Brands: Too Powerful?
• Commodity Status is in the Mind
• The Power of the Super Consumer
• Branding Desperately Needs to Rebrand Itself
• Worthless Brand Values
• Target Marketing and Greater Profitability
• Complexity: Enemy of Brand Positioning
• iPhone Strategy: No Longer a Grey Area
• Recession Marketing

Impressive, isn’t he?

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