Benchmarks for Social Media Experts
2008-04-17 | Filed Under careers, my career, social media |
Great post yesterday by Chris Brogan: What I want a Social Media Expert to Know. Great comments too.
To expand on his post: What a social media expert should also know is that the answers — if you re-frame Brogan’s list as a set of questions — can be different in different situations, with different companies and industries.
The social media expert might not be able to answer the questions correctly — and with a high degree of certainty — in all those situations but at least s/he should know (a) that there will be differences, (b) where to look to find the right answers for that situation, and (c) if there are no right answers, make a pretty educated guess as to what they will be.
I know this to be true, by the way, because I’ve worked both on external-facing web portals and internal-facing intranet portals and some of the answers to Brogan’s questions are vastly different in those two cases.
Still, like he says, social media experts should have answers to all those questions. In fact, I’d expect a good social media job interview to cover most, if not all, of these questions as well.
Post Linx
Permalink | Trackback |
|
Print This Page |
Comments
2 Responses to “Benchmarks for Social Media Experts”
Leave a Reply
The problem with any kind of definition of social media and then asking questions around it is that, if I called social media “email” and asked you to tell me what you wanted in an email specialist, it would be equally hairy. Non?
Yes it would — and that’s exactly why you’d hire an expert in the first place :)
My point is that social media experts should know both about the different types of social media out there (e.g. e-mail, blogs, message boards, etc.) and the different ways in which each of those can be used effectively (e.g. enterprise e-mail usage vs. non-profit e-mail usage vs. consumer marketing e-mail usage).