Media & Marketing: Old School vs. New School
Thursday, February 14th, 2008Web 2.0 has changed the marketing landscape. However, not all people agree with that and one of the traditionalists that falls on this old school side is Simon Hammond. Laurel Papworth, meanwhile, teaches people about the power of social media and falls very clearly on the new school side.
Recently, Hammond was quoted in an article in AdNews written by Nina Lees:
Web 2.0 obsessive uptake of social interaction, user generated content control and unbridled interactivity has meant the lunatics are running the asylum. That’s according to Melbourne adman Simon Hammond, chairman of Photon-owned communications agency Belong.
And Papworth…well, responded.
Laurel Papworth said,
February 15, 2008 @ 6:07 am
Hi Ameel, Simon knew he was preaching to old school that read AdNews. Asking Marketing types to speak with brutal honesty abut the tough times ahead with no spin – and with the brands they manage at risk – is tough at the best of times. Even I would’ve watered down the interview a little, to make it palatable. But the thrust of the message was wrong.
Are you enjoying your MBA? I’m going to be teaching social media as part of a Masters of Convergent Media this year. :)